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About 60 percent of Netflix’s global audience watches the service’s content for children and families on a monthly basis, according to Melissa Cobb, Netflix’s animation chief. This explains how the launch of Disney+, with all of their children and family focused content, could be disatrous for the section of Netflix intended to appeal to children. 

As if the threat of Disney+ kids content wasn’t bad enough for Netflix, the other new streaming services are also getting involved in the game – AppleTV have announced a series called ‘Snoopy in Space’, and HBO have announced a deal with Sesame Street for their new service, HBO Max. Yikes. 

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